As Sun Tzu states in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
We believe in a fully integrated approach to public relations, starting with a big idea and strategic goal mapping. We use competitive analysis and research to identify key selling points of your product, information, or services. Then we establish your brand voice through unified communication across platforms that will generate targeted PR opportunities and maximize your earned media exposure.
Expanding your business to global markets might require a physical presence to collaborate with governments or ministries and develop an in-country value (ICV) proposition. Business ICV is composed of strategic development and PR segments, showcasing a collaborative approach to foster social outreach and inclusion while preserving the cultural values of this new country of business.
As the world becomes more globalized, humanity faces ever more complicated challenges with a dizzying array of angles to consider, stakeholders to involve, and concerns to alleviate. Our Design Thinking workshops deliver insights and content for product launch strategies, scalable marketing plans, startup pitch decks, and product demos.
Design Thinking lies at the intersection of user desirability, economic viability, and technological feasibility. According to the Interaction Design Foundation, "Design Thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases—Empathize, Define, Ideate, Prototype, and Test—it is most useful to tackle problems that are ill-defined or unknown."
Our strategy team specializes in intercultural communication and facilitating practical, creative thinking workshops. Together, we discover ideas, imagine new processes, and solve real-world problems in collaboration with the project stakeholders.
Alawi Global's founder and senior strategist, Zubeida Alawi, successfully worked on international projects spanning North America and the Middle East. Projects include dating app industry synthesis, marketing innovations for the honey industry, and productivity applications for medical workplace injury reporting. Currently, Zubeida is conducting research in the machine learning AI space for a tech project focused on self-training sensory and behavior responses.
Global Business Strategy
We work closely with our clients to unlock the opportunity to expand to international markets. Our primary focus is on the Gulf Cooperation Council (GCC) member states such as the Sultanate of Oman, the Kingdom of Saudi, and the United Arab Emirates. We work closely with your team to build an ICV strategy that aligns with your company objectives and expansion plan, the local government's industrial vision, and business incentives. We develop strategies based on local insights, government advisors, and industry leaders to enhance your in-country operations and networks.
services focus on building a perfect pitch deck for investor funding or expansion. We start by researching the market and industry position and build out a framework with an actionable checklist and roadmap.
Is based on a brand audit and customized depending on each client's desired return on investment. Whether you aim to grow your audience or build a full communications department, our marketing team develops the frameworks and creates the deliverables to elevate your strategy: