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ALAWI GLOBAL
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Zubeida Alawi

Chief Executive Officer at Alawi Global Systems
Director of Innovation at Innovate Boise

​Zubeida Alawi is an Omani-American futurist and StratCom SME. A graduate of the Savannah College of Art and Design (SCAD) with a degree in Advertising and a Master’s in Business Innovation. She specializes in design thinking, program development, and implementation—transforming forward-looking concepts into scalable, investment-ready enterprises. Her career spans government/enterprise for In-Country Value ICV, feasibility studies, and innovation startup ecosystems growth. where she has engineered strategies that integrate creativity and culture. Fluent in Arabic and English, Zubeida’s intercultural communication enables her to navigate complex global markets with precision while pioneering patented technologies in next-gen tech. She worked on research and development initiatives with the DoD and the NSF, continually driving progress at the intersection of design, technology, and human-centered innovation.

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Jasmine Mirajkar

Chief Partner Officer at Alawi Global Systems
Director of Partnerships at Innovate Boise

Jasmine Mirajkar is a transformative strategist and innovation catalyst who designs and leads programs that open doors, accelerate growth, and ignite lasting change. At Intuit, she spearheaded groundbreaking women’s empowerment initiatives, driving international efforts to elevate leadership, advance equity, and build partnerships with women-led businesses and nonprofits. Her expertise spans global corporations, high-growth startups, and mission-driven nonprofits, including her leadership roles at Innovate Boise and Alawi Global Systems, where she has cultivated strategic partnerships and innovation ecosystems across industries. As a board member of the International Girls Academy and producer of high-profile innovation events, Jasmine unites cross-sector leaders to shape the future of technology and community impact.

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Archi La Luce

Chief Financial Officer at Alawi Global Systems
Archimede “Archi” La Luce is Chief Financial Officer and Head of Commodities at Alawi Global Systems, bringing over 12 years of expertise in FX and futures markets. Known for his precision and strategic leadership, he has led complex financial transactions, developed advanced trading algorithms, and built market intelligence solutions for corporate and private clients. His career includes founding The Copper Umbrella Fund and holding senior roles at Patriot Strategies. With experience spanning digital financial trading, real world asset acquisition, and multinational investor relationship, Archi is recognized for identifying emerging opportunities, engineering hedge strategies, and guiding global strategic partnerships.

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Brandon Johnson

Chief Operations Officer at Alawi Global Systems
Chief Executive Officer at M.E.+I Coaching
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Brandon Johnson is a 20-year U.S. Air Force combat veteran and strategic operations leader known for scaling multinational defense initiatives with precision, discipline, and measurable impact. Throughout his career, he has delivered 98% mission readiness, 35% retention gains, and 22% cost reductions across organizations exceeding 2,000 personnel. Brandon’s expertise lies in cross-cultural integration, military-to-civilian transition programs, and the development of unified U.S.–international teams operating in high-stakes environments where failure is not an option. He is a hands-on executor who drives results, overseeing federal compliance, facility expansion, and leadership framework implementation to sustain mission excellence amid rapid transformation. Brandon’s approach blends tactical expertise with strategic foresight, ensuring both operational continuity and organizational evolution.
PROFESSIONAL ORGANIZATIONS
The Professional Association for Design (AIGA)
Design and Emotion Society
​Design Management Institute
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Bertalanffy Center for the Study of Systems Science
Interaction Design Association

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Our Team
Innovate Boise | Network Accelerator
​Alawi Global Trade
Contact: ​[email protected]
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